Pet illustrator's lookbook launched a wholesale business empire
A profile traces the origin, structure, and materials behind a small-batch wholesale operation that grew from a single printed catalogue.
A Single Catalogue Before the Algorithm In a quiet corner of a converted studio space, stacks of folded paper sit in neat piles beside a drawing desk. Each stack is a 12-page lookbook, printed in limited runs, folded by hand, and sent out to gift shops, boutique retailers, and wholesale buyers across the country. This is where the wholesale operation began not with a website, not with a viral post, but with a printed object that could survive a buyer's desk for months without losing its shape. The lookbook...
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